A Stronger Connection to the MEA Assistance Community
In the vibrant city of Marrakech, Morocco, ITIC MEA 2025 brought together professionals from across the medical assistance, travel assistance, insurance, healthcare, and risk management industries.
For BIA Assistance, the event was an opportunity to engage directly with the regional assistance community, exchange ideas, and build relationships with professionals who understand the unique opportunities and challenges of the Middle East and Africa.
Yusuf Galal, Founder & CEO of BIA Assistance, and Alaa Musa, Managing Director, represented BIA Assistance at the event, meeting industry leaders, existing partners, and new contacts from across the region.
Rather than simply attending the conference, the BIA Assistance team used the opportunity to listen, exchange perspectives, and explore where stronger collaboration could create value for the future of assistance.
ITIC MEA 2025: Conversations That Matter
The strength of a regional assistance network is built through relationships, and ITIC MEA 2025 provided the right environment for meaningful conversations.
Throughout the event, Yusuf Galal and Alaa Musa met with professionals from different areas of the industry, discussing the evolving needs of insurers, assistance companies, healthcare providers, and travellers across MEA.
The conversations touched on cross-border healthcare, provider networks, medical assistance, travel support, operational challenges, and opportunities for regional collaboration.
These discussions offered valuable insight into how the assistance landscape is developing and how organizations can work together more effectively across diverse markets.
Understanding the Region, Building for the Future
One of the key highlights of ITIC MEA 2025 was its strong regional focus.
The Middle East and Africa represent diverse markets, each with its own healthcare systems, operational realities, and customer needs. Supporting travellers and members across these markets requires more than a broad international network — it requires local understanding, trusted relationships, and the ability to coordinate across different environments.
For BIA Assistance, engaging with professionals across the region provided an opportunity to better understand these perspectives and identify areas where collaboration can strengthen assistance capabilities.
The event reinforced an important principle: strong regional assistance is built through strong regional relationships.
From Meetings to Meaningful Partnerships
Beyond the formal discussions, ITIC MEA 2025 created opportunities to establish new connections and strengthen existing partnerships.
BIA Assistance met with industry leaders, assistance professionals, healthcare providers, insurers, and potential strategic partners, opening conversations that could lead to future cooperation.
For Yusuf Galal and Alaa Musa, these meetings were an opportunity to share experiences, understand different business perspectives, and explore practical ways to work together.
At BIA Assistance, partnerships are not simply about expanding a network. They are about creating trusted connections that can support better coordination and more effective assistance when people need it most.
Looking Ahead Across MEA
BIA Assistance’s participation in ITIC MEA 2025 reflects its continued engagement with the regional and international assistance community.
The Marrakech event provided a valuable platform to exchange ideas, strengthen professional relationships, and explore new possibilities across the Middle East and Africa.
As the assistance industry continues to evolve, collaboration will remain essential. The strongest networks are built through trust, communication, shared expertise, and a clear understanding of local needs.
From Marrakech, BIA Assistance took away more than conversations. The team returned with new connections, fresh perspectives, and promising opportunities to build stronger partnerships across the region.
Discover how BIA Assistance supports partners and travellers through our Medical Assistance services and our growing regional network.
BIA Assistance — Connecting People. Building Partnerships. Delivering Assistance.
